About the School

Academic Departments

Position:

Associate Professor, Department of Finance and Decision Sciences

RPg Associate Director (MPhil & PhD)

Research Interests

Virtual Community and Social Media, IT-based Innovation Adoption and Post-Adoption, Electronic Commerce and Electronic Marketing

Publications
  • Zhang, K., Cheung, C., & Lee, M. (2014). Examining the Moderating Effect of Inconsistent Reviews and its Gender Differences on Consumers' Online Shopping Decision. International Journal of Information Management, 34(2), 89-98.
  • Chan, T., Zheng, X., Cheung, C., Lee, M., & Lee, Z. (2014). Antecedents and Consequences of Customer Engagement in Online Brand Communities. Journal of Marketing Analytics, 2(2), 81-97.
  • Cheung, Christy M. K., Lee, Matthew K. O., & Lee, Zach W. Y. (2013). Understanding the Continuance Intention of Knowledge Sharing in Online Communities of Practice through the Post-Knowledge-Sharing Evaluation Processes. Journal of the American Society for Information Science and Technology, 64(7), 1357-1374.
  • Shen, X., Cheung, Christy M. K., & Lee, Matthew K. O. (2013). What Leads Students to Adopt Information from Wikipedia: An Emperical investigation into the Role of Trust and Information Usefulness. British Journal of Educational Technology, 44(3), 502-517.
  • Shen, X., Cheung, Christy M. K., & Lee, Matthew K. O. (2013). Perceived Critical Mass and Collective Intention in Social Media-supported Small Group Communication. International Journal of Information Management, 33(5), 707–715.
  • Jin, X., Zhou, Z., Lee, Matthew K. O., & Cheung, Christy M. K. (2013). Why Users Keep Answering Questions in Online Question Answering Communities: A Theoretical and Empirical Investigation. International Journal of Information Management, 33(1), 93-104.
  • Cheung, Christy M. K., & Thadani, Dimple R. (2012). The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model. Decision Support Systems, 54(1), 461-470.
  • Cheung, Christy M.K., & Lee, Matthew K.O. (2012). What Drives Consumers to Spread Electronic Word of Mouth in Online Consumer-Opinion Platforms. Decision Support Systems, 53(1), 218-225.
  • Bhattacherjee, A., Limayem, M., & Cheung, Christy M. K. (2012). User Switching of Information Technology: A Theoretical Synthesis and Empirical Test. Information and Management, 49(7-8), 327-333.
  • Zhang, Kem Z. K., Cheung, Christy M. K., & Lee, Matthew K. O. (2012). Online Service Switching Behavior: The Case of Blog Service Providers. Journal of Electronic Commerce Research, 13(3), 184-197.
  • Shen, X., Lee, Matthew K. O., & Cheung, Christy M. K. (2012). Harnessing Collective Intelligence of Web 2.0: group adoption and use of Internet-based collaboration technologies. Knowledge Management Research & Practice, 10(4), 301-311.
  • Lee, Matthew K. O., Shi, N., Cheung, Christy M. K., Lim, Kai H., & Sia, C. (2011). Consumer's Decision to Shop Online: The Moderating Role of Positive Informational Social Influence. Information and Management, 48(6), 185-191.
  • Limayem, M., & Cheung, Christy M. K. (2011). Predicting the Continued Use of Internet-based Learning Technologies: The Role of Habit. Behavior and Information Technology, 30(1), 91-99.
  • Cheung, Christy M. K., Chiu, P., & Lee, Matthew K. O. (2011). Online Social Networks: Why Do Students Use Facebook?. Computers in Human Behavior, 27(4), 1337-1343.
  • Cheung, Christy M. K., & Lee, Matthew K. O. (2011). Antecedents and consequences of User Satisfaction with an e-Learning Portal. International Journal of Digital Society, 2(1), 373-380.
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