Dr. Connie Li 李康妮
Lecturer I, Department of Marketing
Associate Director, BCom (Hons) in Marketing
Affect, Emotion Regulation, Marketing Ethics
- Prendergast, Gerard P., Li, S., & Li, C. (2014). Consumer perceptions of salesperson gender and credibility: an evolutionary explanation. Journal of Consumer Marketing, 31(3), 200-211.
- Li, C., Fock, H., & Mattila, Anna S. (2012). The Role of Cultural Tightness-Looseness in the Ethics of Service Recovery. Journal of Global Marketing, 25(1), 3-16.