About the School

Academic Departments


Lecturer I, Department of Marketing

Associate Director, BCom (Hons) in Marketing

Research Interests

Affect, Emotion Regulation, Marketing Ethics

  • Prendergast, Gerard P., Li, S., & Li, C. (2014). Consumer perceptions of salesperson gender and credibility: an evolutionary explanation. Journal of Consumer Marketing, 31(3), 200-211.
  • Li, C., Fock, H., & Mattila, Anna S. (2012). The Role of Cultural Tightness-Looseness in the Ethics of Service Recovery. Journal of Global Marketing, 25(1), 3-16.
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