About the School

Academic Departments


Associate Professor, Department of Marketing

Associate Director, MSc in Global Marketing Management

Research Interests

Customer Relationship Management (CRM) and Sales Management, Business Ethics and Corporate Social Responsibility, Cross-Cultural Marketing/ Management

  • Huang, J., Li, W., Qiu, C., Yim, H., & Wan, J. (2016). The impact of CEO servant leadership on firm performance in the hospitality industry. International Journal of Contemporary Hospitality Management, 28(5), 945 - 968.
  • Wu, L., Kwan, H., Yim, F., Chiu, R., & He, X. (2015). CEO Ethical Leadership and Corporate Social Responsibility: A Moderated Mediation Model. Journal of Business Ethics, 130(4), 819-831.
  • Kwan, H., Yim, F., & Zhou, X. (2015). Effects of mentoring on customer orientation: the moderating role of gender. Asia Pacific Journal of Human Resources, 53(1), 124–140.
  • Xin, J., Chen, S., Kwan, H., Chiu, R., & Yim, H. (2015). Work-Family Spillover and Crossover Effects of Sexual Harassment: The Moderating Role of Work-Home Segmentation Preference. Journal of Business Ethics.
  • Yim, Frederick H. K., Forman, H., & Kwak, H. (2013). Factors Affecting New Product Post-Adoption Behavior in a Major U.S. Automotive Supply Chain: An Examination of Antecedents to Technology internalization. Journal of Business & Industrial Marketing, 28(2), 147-159.
  • Yim, F., & Fock, H. (2013). Social Responsbility Climate as a Double-Edged Sword: How Employee-Perceived Social Responsibility Climate Shapes the Meaning of Their Voluntary Work. Journal of Business Ethics, 114(4), 665-674.
  • Jian, Z., Kwan, H., Qiu, Q., Liu, Z., & Yim, F. (2012). Abusive Supervision and Frontline Employees' Service Performance. Service Industries Journal, 32(5), 683-698.
  • Wu, L., Yim, F., Kwan, H., & Zhang, X. (2012). Coping with Workplace Ostracism: The Roles of Ingratiation and Political Skill in Employee Psychological Distress. Journal of Management Studies, 49(1), 178-199.
  • Kwan, H., Liu, J., & Yim, Frederick H. K. (2011). Effects of Mentoring Functions on Receivers' Organizational Citizenship Behavior in a Chinese Context: A Two-Study Investigation. Journal of Business Research, 64(4), 363-370.
  • Rodriguez, M., & Yim, Frederick H. K. (2011). Utiization of CRM and its Impact on Sales Performance: A Study of Sales Professionals Working in a Virtual Environment. International Journal of Electronic Customer Relationship Management, 5(3/4), 203-219.
  • Fock, H., Yim, Frederick H. K., & Rodriguez, M. (2010). The Effects of Sales Supervisor Relationships on Work Meaning: The Case of Canadian and Chinese Salespersons. Industrial Marketing Management, 39(7), 1069-1077.
  • Ng, T. W. H., Sorensen, K. L., & Yim, F. H. K. (2009). Does the Job Satisfaction-Job Performance Relationship Vary Across Cultures? Journal of Cross-Cultural Psychology, 40(5), 761-796.
  • Sin, L. Y., Tse, A. C., Chan, H., Heung, V. C. S., & Yim, F. H. K. (2006). The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry. Journal of Hospitality and Tourism Research, 30(4), 407-426.
  • Sin, L. Y., Tse, A. C., Heung, V. C. S., & Yim, F. H. K. (2005). An Analysis of Relationship between Market Orientation and Business Performance in the Hotel Industry. International Journal of Hospitality Management, 24(4), 555-577.
  • Sin, L. Y., Tse, A. C., & Yim, F. H. K. (2005). CRM: Conceptualization and Scale Development. European Journal of Marketing, 39(11/12), 1264-1290.
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