Associate Professor, Department of Marketing
Coordinator, BBA Marketing Concentration
Customer Relationship Management (CRM) and Sales Management, Business Ethics and Corporate Social Responsibility, Cross-Cultural Marketing/ Management
- Tse, A. C., Sin, L. Y., Yim, F. H. K., & Heung, V. C. S. (2005). Market Orientation and Hotel Performance. Annals of Tourism Research, 32(4), 1145-1147.
- Sin, L. Y., Tse, A. C., Heung, V. C. S., & Yim, F. H. K. (2005). An Analysis of Relationship between Market Orientation and Business Performance in the Hotel Industry. International Journal of Hospitality Management, 24(4), 555-577.