About the School

Academic Departments


Associate Professor, Department of Marketing

Associate Director, MSc in Global Marketing Management

Research Interests

Customer Relationship Management (CRM) and Sales Management, Business Ethics and Corporate Social Responsibility, Cross-Cultural Marketing/ Management

  • Sin, L. Y., Tse, A. C., Heung, V. C. S., & Yim, F. H. K. (2005). An Analysis of Relationship between Market Orientation and Business Performance in the Hotel Industry. International Journal of Hospitality Management, 24(4), 555-577.
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