About the School

Academic Departments

Position:

Senior Lecturer, Department of Marketing

Programme Director Designate, MSc in Entrepreneurship and Global Marketing

Research Interests

Sports Marketing, Event Marketing

Publications
  • Au, W., Ho, G., & Chan, W. K. (2017). An Empirical Investigation of the Arts Audience Experience Index. Empirical Studies of the Arts, 35(1), 27-46.
  • Ho, G., Yiu, E., & Lam, M. (2017). The Hong Kong Games in the Eyes of Local Sports and Recreation Students. International Journal of the History of Sport, 33(11), 1209-1225.
  • Ho, G., & Bridges, B. (2014). Transnational events and impromptu participation: Youth participation in the Olympic torch relays in Hong Kong and Macao. Asia Pacific Journal of Sport and Social Science, 3(3), 277-289.
  • Ho, G. (2013). Reconnecting Colonial Imagination?: Hong Kong People's Attitude Towards the London 2012 Olympics. International Journal of the History of Sport, 30(18), 2209-2222.
  • Ho, G., & Bairner, A. (2012). One Country, Two Systems, Three Flags: Imagining Olympic Nationalism in Hong Kong and Macao. International Review for the Sociology of Sport, 48(3), 349-365.
  • Ho, G. (2012). Olympic Culture Shock: When Equestrianism Galloped to Hong Kong. Asia Pacific Journal of Sport and Social Science, 1(1), 1-15.
  • Ho, G. (2010). Beijing Olympics under 'One Country Two Systems': An Ethnographic Study of Hong Kong Students' Attitudes toward the Mainland China. International Journal of the History of Sport, 27(3), 570-587.
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