About the School

Academic Departments


Associate Professor, Department of Marketing

Programme Director, MSc in Global Marketing Management

Research Interests

Marketing of Pop Culture Products, Marketer-Consumer Cocreation, Marketing Ethics

  • Zhuang, G., & Tsang, A. S. L. (2008). A Study on Ethically Problematic Selling Methods in China with a Broaden Concept of Gray-Marketing. Journal of Business Ethics, 79(1-2), 85-101.
  • Prendergast, G. P., Poon, D. T. Y., Tsang, A. S. L., & Fan, T. Y. (2008). Predicting Premium Proneness. Journal of Advertising Research, 48(2), 287-296.
  • Prendergast, G. P., Tsang, A. S. L., & Lo, C. Y. (2008). Antecedents of the Intention to Seek Samples. European Journal of Marketing, 42(11/12), 1162-1169.
  • Wu, J., & Tsang, A. S. L. (2008). Factors Affecting Members' Trust and Behaviour Intention in Virtual Communities. Behavior and Information Technology, 27(2), 115-125.
  • Tsang, A. S. L., Siu, W. S., & Ting, G. H. Y. (2007). Case Study: Model Kit World. International Journal of Entrepreneurship and Innovation, 8(3), 231-235.
  • Tsang, A. S. L., Zhuang, G., Zhou, N., Li, F., & Nicholls, J. A. F. (2006). Impacts of Situational Factors on Buying decisions in a Retail Setting: An Empirical Study with Multinational Data. European Journal of Marketing, 40(1-2), 17-43.
  • Tsang, A. S. L., & Zhou, N. (2005). Newsgroup Participants as Opinion Leaders and Seekers in Online and Offline Communication Environments. Journal of Business Research, 58(9), 1186-1193.
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