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IIBD International Case Competition 2015

20 Nov, 2015
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The 10th IIBD International Case Competition final was successfully held on 20 November 2015 at Hong Kong Baptist University. Students from all over the world competed on cases with the theme “e-Business: Leveraging the Digital Edge”.

Student contestants from 15 universities representing eight countries submitted their written case analyses in the first round of the competition, with five teams proceeding to the final stage in Hong Kong. The teams were:

- Assumption University of Thailand
- Ateneo de Manila University of the Philippines
- Petra Christian University of Indonesia
- Windesheim University of Applied Sciences of the Netherlands
- Hong Kong Baptist University

The finalist teams were given six hours to do their research and to analyse a real case on JD.com, an e-commerce company in China. They were then given 20 minutes to present their findings and recommend market development and logistics strategies for the online giant.

The analysis prepared by the contestants from Petra Christian University won the championship. They outlined the challenges faced by JD.com, its eroding market share and lowering profitability. The team gave practical suggestions about opening up markets worldwide. On receiving the Best Presenter Prize, Mr. Kevin Wibowo of the Indonesian team was taken by surprise, saying “we tried our best even with the extreme time constraint. But we learnt a lot and were very delighted to meet all the global partners in HKBU”.

Equipped with better knowledge of the Mainland market, HKBU team proposed effective marketing strategies, thus winning the Silver Prize, while the Bronze Prize went to contestants from Ateneo de Manila University of the Philippines.

Professor Edward Snape, Dean of HKBU School of Business, said in the welcoming speech that the competition expedited internationalisation through enhanced student and faculty network. It provided a good opportunity for students to boost team spirit, which has become increasingly important in today‘s business world.

The panel of judges were veterans and academics in e-commerce, including Mr. Alvin Lam, Group Business Director of Asia Pacific, PacificLink Group, Mr. Bradford Lee, Senior Manager of Publications and E-commerce, Hong Kong Trade Development Council and Dr. Ramakrishna Devarkonda, Assistant Professor of Department of Management, Chinese University of Hong Kong.
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