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BUS News

Dr. Christy Cheung wins Emerald Literati Award

30 May, 2016
img The paper of Dr. Christy Cheung, Associate Professor of the Department of Finance and Decision Sciences, entitled “Building brand loyalty through user engagement in online brand communities in social networking sites”, was chosen as an Outstanding Paper at the Emerald 2016 Literati Award.
 
Every year, Emerald invites Editorial Board of each journal to nominate an "Outstanding Paper" based on six major criteria: internationality; diversity; support for scholarly research; encouragement of applied research (impact); commitment to high quality scholarship; and a desire to ensure reader, author and customer experience is the best it can be.
 
The awarded paper introduces the concept of user engagement in social media research and empirically examines its role in building brand loyalty in online brand communities. The results show the importance of user engagement behaviors for building brand loyalty through online communities, as well as provide social networking site administrators with strategies to engage members in online brand communities on social networking sites such as Facebook.
 
“It's my great honor to receive this international award that recognizes my scholarly research work. The study is timely and offers important insights in understanding the role of social networking sites in building brand loyalty. I would like to take this opportunity to thank the University for offering support through the Faculty Research Grant,” said Dr. Cheung.
 
The full citation of the awarded paper:
Xiabing Zheng , Christy M. K. Cheung , Matthew K.O. Lee , Liang Liang , (2015) "Building brand loyalty through user engagement in online brand communities in social networking sites", Information Technology & People, Vol. 28 Iss: 1, pp.90 - 106
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