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2017 IIBD International Case Competition announces winners

27 Nov, 2017
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The Wing Lung Bank International Institute for Business Development (IIBD) of the HKBU School of Business announced the winner and runners-up of the 2017 IIBD International Case Competition at the final round on 24 November 2017. A team of four members from Erasmus University Rotterdam took home the Gold award.

The two runners-up were Ateneo de Manila University and Singapore Management University, and Mr. Hu Ruey Heng Arthur from Singapore Management University was named the Best Presenter.

The competition, themed “Entrepreneurship in a Changing Global Environment”, brought to Hong Kong four finalist teams of outstanding students and faculty supervisors from universities from Australia, Singapore, the Netherlands and the Philippines, joining the HKBU School of Business team to compete in the final challenge.

The contesting teams were challenged to come up with a strategy to solve the business dilemma facing a “technopreneur” between what he had started for the e-tailing platform and his dream on virtual reality (VR). Each team had six hours to analyse the case, followed by a 20-minute presentation of their findings and recommendations, and a 15-minute Q&A session with the judges. Their performances were evaluated by a judging panel of business veterans, including Mr. Teddy Chan, Director of Forever Top Network Systems Ltd.; Mr. Jonathan Chee, Project Director of Center for Entrepreneurship of CUHK; and Dr. Jan Engels, Vice-president, Tech Development of Sonikure Technology.

In his welcoming remarks, Professor Ed Snape, Dean of the School of Business, said, “Since we began this competition, the objective has been to bring in internationalisation to the education of the HKBU School of Business. This allows our students to exchange ideas with their global counterparts, and I am sure our partners share the same vision.”

IIBD International Case Competition is a global business case competition that has been organised by the HKBU School of Business since 2008. Over 200 teams from leading universities from all over the world have competed for the championship. This year, the theme of the competition was “Entrepreneurship in a Changing Global Environment”. The first round of the Competition was conducted in June, which attracted 32 teams from across 18 countries.
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