BUS News

Marketing Faculty win Outstanding Paper Award

15 Aug, 2015
Dr. Noel Siu (Associate Professor), Dr. Tracy Junfeng Zhang (Assistant Professor) and Ms. Ho Yan Kwan (PhD candidate) from the Department of Marketing, School of Business, won the "Outstanding Paper Award" at the 6th International Research Symposium in Service Management, held in Malaysia during 11-15 August 2015.

The major goal of the research symposium is to provide a platform for local and international scholars to present and share their research in service management as well as to promote the exchange of knowledge between academics and practitioners for service excellence. The symposium attracted over 300 academics from all over the world contributing more than 90 papers.

The awarded conference paper titled "Service recovery and identification: The role of corporate social responsibility and service co-creation" enriches the existing literature on service co-creation and corporate social responsibility (CSR) in the service recovery context. 

For the second time in three years, the team had won top awards in different international conferences. “We are so honored to have won the award in the symposium. This has indicated that our research focus has received recognition and the quality of the study is acknowledged in the international academic community,” Dr. Siu commented.