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School of Business’ BBA student named Best Presenter in the 11th IIBD International Case Competition

18 Nov, 2016
Emmy Zhong, a BBA (Accounting) final year student from the Hong Kong Baptist University School of Business was named Best Presenter at the 2016 Wing Lung Bank International Institute for Business Development (IIBD) International Case Competition held on 18 November in the Netherlands. The winning and first runner-up teams were Ateneo de Manila University and The Chinese University of Hong Kong respectively.
Jointly organised by Windesheim University of Applied Sciences in Zwolle, Netherlands and Hong Kong Baptist University, the theme of this year was “Creating value through internationalisation”.  The competition challenged students to analyze the market access strategy for the African market of Taiwan’s Hon Chuan Enterprise.
"The world needs global thinkers who can address global challenges in an ethical and sustainable manner.  The ability to solve real-life business problems, build cultural sensitivity and empathy, and excel under pressure are all key learning objectives of this annual competition,” said Professor Gerard Prendergast, Associate Dean (Internationalisation and External Relations) of the Hong Kong Baptist University School of Business.
Spanning several rounds between June and November 2016, the 11th IIBD Case Competition attracted 18 teams from 9 countries including Indonesia, New Zealand, Thailand, The Philippines, The Netherlands, UK and USA.  This year was the first time that the event has been held outside of Asia.
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