Introduction

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in the France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. For the students this will bring the best sort of global exposure.

International Exposure

By spending the first semester in France and the second semester in Hong Kong, students can experience firsthand the east and the west in one single year through global exposure.

World Class Learning Experience

A unique international cooperative opportunity for students to experience high quality learning and teaching that utilises the strengths of two research-led business schools, which offer internationally recognised business and management programmes.

Joint Award

Hong Kong's first joint Master’s degree in Entrepreneurship and Global Marketing, leading to a single master degree to be issued jointly by Hong Kong Baptist University and Grenoble Ecole de Management.

Opportunity to Work in Hong Kong

Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation, no matter they have been secured an offer of employment or not.

The programme aims to:

  1. Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
  2. Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
  3. Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
  4. Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.

Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

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