Master of Science in Entrepreneurship and Global Marketing

Curriculum

Curriculum

Programme Structure
The programme has 33 HKBU units of taught courses. The business project (or academic dissertation) accounts for 9 HKBU units. Requirements of the programme are as follows:

Semester 1 (Starts in September) Grenoble Ecole de Management (18 units)

Startup Creation Process and Entrepreneurial Ecosystem 3 units
Entrepreneurship and Business Opportunities 3 units
New Venture Business Planning, Small and Family Business 3 units
Accounting and Finance for Entrepreneurs 3 units
Strategic Management 1.5 units
Marketing Planning 1.5 units
Advanced Effective Sales Negotiation & Intercultural Communication 3 units

Semester 2 (Starts in the following January) Hong Kong Baptist University (15 units)

Corporate Entrepreneurship and Business Development 3 units
Leadership & Team Building for Entrepreneurs 3 units
Digital Marketing Strategy 3 units
Socially Responsible Entrepreneurship in an International Context 3 units
Global Marketing 3 units

Summer (9 units) 

Business Project (or Academic Dissertation) 9 units

Total Units

  42 units


Study Mode
15-month full-time taught postgraduate programme, semester 1 in France and semester 2 in Hong Kong.

Medium of Instruction
English is the official medium of instruction.

Graduation
The Master of Science in Entrepreneurship and Global Marketing degree will be granted to students who have completed and passed all the 12 required core courses and the Business Project with a total of 42 HKBU units (90 ECTS credits), and having met the requirements of both HKBU (including a minimum cumulative GPA of 2.5) and GEM in their respective semesters.

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