Master of Science in Entrepreneurship and Global Marketing
The programme has 33 HKBU units of taught courses. The business project (or academic dissertation) accounts for 9 HKBU units. Requirements of the programme are as follows:
Semester 1 (Starts in September) Grenoble Ecole de Management (18 units)
|Startup Creation Process and Entrepreneurial Ecosystem||3 units|
|Entrepreneurship and Business Opportunities||3 units|
|New Venture Business Planning, Small and Family Business||3 units|
|Accounting and Finance for Entrepreneurs||3 units|
|Strategic Management||1.5 units|
|Marketing Planning||1.5 units|
|Advanced Effective Sales Negotiation & Intercultural Communication||3 units|
Semester 2 (Starts in the following January) Hong Kong Baptist University (15 units)
|Corporate Entrepreneurship and Business Development||3 units|
|Leadership & Team Building for Entrepreneurs||3 units|
|Digital Marketing Strategy||3 units|
|Socially Responsible Entrepreneurship in an International Context||3 units|
|Global Marketing||3 units|
Summer (9 units)
|Business Project (or Academic Dissertation)||9 units|
15-month full-time taught postgraduate programme, semester 1 in France and semester 2 in Hong Kong.
Medium of Instruction
English is the official medium of instruction.
The Master of Science in Entrepreneurship and Global Marketing degree will be granted to students who have completed and passed all the 12 required core courses and the Business Project with a total of 42 HKBU units (90 ECTS credits), and having met the requirements of both HKBU (including a minimum cumulative GPA of 2.5) and GEM in their respective semesters.