Students will demonstrate an understanding of entrepreneurship theory, tools and business models by applying them to propose integrative solutions to business problems.
Students will demonstrate an understanding of the marketing knowledge required by conducting marketing activities in a global context.
Students will apply analytical, critical and creative thinking for managing change and creating new businesses.
Students will demonstrate teamwork and oral and written communication skills in managing innovation and solving business problems.
The programme has 33 HKBU units of taught courses. The business project (or academic dissertation) accounts for 9 HKBU units. Requirements of the programme are as follows:
(Starts in September)
Grenoble Ecole de Management (18 units)
Startup Creation Process and Entrepreneurial Ecosystem
Entrepreneurship and Business Opportunities
New Venture Business Planning, Small and Family Business
Accounting and Finance for Entrepreneurs
Advanced Effective Sales Negotiation & Intercultural Communication
(Starts in the following January)
Hong Kong Baptist University (15 units)
Corporate Entrepreneurship and Business Development
Leadership & Team Building for Entrepreneurs
Digital Marketing Strategy
Socially Responsible Entrepreneurship in an International Context
Business Project (or Academic Dissertation)