Master of Science in Global Marketing Management
The MScGMM programme has 27 units (135 credits) of core taught courses. The dissertation counts for 9 units (45 credits). Requirements of the programme are as follows
Semester 1 (Starts in September) The University of Sheffield
|MGT6145 Marketing Management||3 units|
|MGT6073 Global Marketing||3 units|
|MGT6181 Marketing Communications||3 units|
|MGT6182 International Consumer Behaviour||3 units|
|MGT6180 Contemproary Marketing Practices||3 units|
Semester 2 (Starts in the following January) Hong Kong Baptist University
|MKT7250 International Services Marketing Management||3 units|
|MKT7260 Strategic Marketing||3 units|
|MKT7270 Inernational Marketing Research||3 units|
|MKT7280 Socially Responsible Marketing in an International Context||3 units|
Summer (May to mid-September) Hong Kong Baptist University/ The University of Sheffield
|MKT7290 Project Dissertation (equivalent to MGT7689 Project Dissertation of the University of Sheffield)||9 units|
- One year full time taught postgraduate programme, semester 1 in the United Kingdom and semester 2 in Hong Kong.
Medium of Instruction
- English is the official medium of instruction.
- The Master of Science in Global Marketing Management degree will be granted to students who have completed and passed all the 9 required core courses and the dissertation with a total of 36 units having met the requirements of both HKBU (including a minimum cumulative GPA of 2.5) and the University of Sheffield in their respective semesters.