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6th MKT Departmental Seminar, 2012/2013: “The Effect of Sponsorship Engagement on Brand Asset Values: Using RFID Activation Tools to Measure Response”5th MKT Departmental Seminar, 2012/2013: “Does Power Distance Belief Influence Consumers’ Preference For Premium (Vs. Generic) Brands?: The Moderating Effects Of Consumers' Social Standing And Product Type”Master of Science in Global Marketing Management (MScGMM) Collaborative Agreement Signing CeremonyHKBU’s School of Business joins with the University of Sheffield to launch Hong Kong’s first joint Master of Science in Global Marketing Management4th MKT Departmental Seminar, 2012/2013: “Information Sharing, Ordinary Capabilities and Firm Performance”3rd MKT Departmental Seminar, 2012/2013: “The Interactive Role of Service Recovery and Corporate Social Responsibility on Customer Loyalty: The Moderating Role of Customer Participation in Service”Press release:高薪族負責任消費意識強 (大公報)Press release: 關心員工福利 少理弱勢社群 港人「負責任消費」意識參差 (新報)Press release: 35%港人購物 不理會企業形象 (頭條日報)Press release: 調查指港人消費欠「責任意識」(晴報)Press release: 香港學者倡導設立負責任消費指數 (證券時報)Department of Marketing survey finds attitudes of consumers towards 1st MKT Departmental Seminar, 2012/2013: “Sponsorship: New Insights and Avenues for Further Research”10th MKT Departmental Seminar, 2011/2012: “Extending the Associative Network Theory: The Role of Affect in the Bi-directional Image Transfer Process”Master of Science in Global Marketing Management to be offered by Department of Marketing9th MKT Departmental Seminar, 2011/2012: “Publishing in the Journal of Advertising Research”8th MKT Departmental Seminar, 2011/2012: “How to Write a World‐Class Paper”7th MKT Departmental Seminar, 2011/2012: “Emotion Regulation: Cognitive and Affective Consequences for Fund-Raising Advertisements”6th MKT Departmental Seminar 2011/12: "Linking Parent-Transferred Knowledge with Performance Superiority: The Mediation Effects of Exploratory and Exploitative Learning in Transitional Economy IJVs" 5th MKT Departmental Seminar 2011/12: "顧客滿意度的模型及其應用研究" 4th MKT Departmental Seminar 2011/12: "Self-Positivity or Self-Negativity: The Use of Base Rate and Case Information in Health Risk Perceptions" 2nd and 3rd MKT Departmental Seminar 2011/12: “The Effects of Moral Identity, Moral Awareness and Anger on Moral AND Winning the Minds and Hearts of Consumers by Behavioural Engagement" 1st MKT Departmental Seminar 2011/12: "Investigating Behavioural Constructs in Sino-Anglo Business Relationships" 12th MKT Departmental Seminar 2010/11: "Determinants of Pay Levels and Structures in Sales Organizations"11th MKT Departmental Seminar 2010/11: "Nation Equity: Culture and Country of Origin Effects"10th MKT Departmental Seminar 2010/11: "From Evaluating People to Evaluating Products: the Impact of "Ascription/Achievement Mind-set" on Consumer Decisions"9th MKT Departmental Seminar 2010/11: "Entrepreneurs' Political Capitial And Resource Acquisition: How Does Institutional Change Matter in a Transition Economy?" (English ONLY)8th MKT Departmental Seminar 2010/11: "Culture and Concepts of Power" 7th MKT Departmental Seminar 2010/11: "雲端的漫畫：從「香港漫畫」看app marketing的潛力和策略" 6th MKT Departmental Seminar 2010/11: "Brand Preferences During Identity Transitions"5th MKT Departmental Seminar 2010/11: "Cultural Quotient & Ethics in Relationship Marketing "4th MKT Departmental Seminar 2010/11: "Celebrity Endorsement : A Research Agenda"3rd MKT Departmental Seminar 2010/11: "Eggs, Bananas and the Next Gen Shopping Cart" 2nd MKT Departmental Seminar 2010/11: "Dos & Don’ts in Applying for Government Research Grants (GRF)" 1st MKT Departmental Seminar 2010/11: "Brand Attachment: The Missing Link in Understanding the interaction between Consumers and Brands" 11th MKT Departmental Seminar 2009/10: “The impact of Satisfaction, Trust and Contract obligation on long-term orientation: Examining the Role of National Culture”10th MKT Departmental Seminar 2009/10: “Systems 1and 2 Budgetary Choices”9th MKT Departmental Seminar 2009/10: “It’s Not Just About the Brand, It’s About Me: The Effects of Self-Brand Connections on Brand Evaluation Following Brand Failure”8th MKT Departmental Seminar 2009/10: “Is Trust a Pre-requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective”7th MKT Departmental Seminar 2009/10: “Managing Distributors’ Changing Motivations over the Course of a Joint Program”6th MKT Departmental Seminar 2009/10: “灰色營销研究：模型與實證檢驗”5th MKT Departmental Seminar 2009/10: “Research on Marketing Channels in China: An Overview and a Retrospect of my Research”4th MKT Departmental Seminar 2009/10: “An exploratory Study of Individual Member Perspectives on Corporate Volunteerism in Hong Kong”3rd MKT Departmental Seminar 2009/10: “Process-Versus Outcome-focused Counterfactuals”2nd MKT Departmental Seminar 2009/10: “Investigating Motivation Amongst International Channel Intermediaries”1st MKT Departmental Seminar 2009/10: “Two Ways of Associative Learning: The Implication for Co-branding Intensity”

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