| The BBA (Hons) programme is a carefully integrated combination of general education and business studies. Students are provided with a solid foundation in business and general subjects, while at the same time specializing in one of the six areas: Applied Economics, China Business Studies, Finance, Human Resources Management, Information Systems and e-Business Management or Marketing according to their interests. |
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| Curriculum |

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| Core Courses |
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BBA Project
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Business and Corporate Social Responsibility
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Business Communications
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Financial Management
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Management Information Systems / Accounting Information Systems
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Marketing Management
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Mathematics for Business
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Organisational Behaviour
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Principles of Accounting I
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Principles of Accounting II
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Principles of Law
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Principles of Microeconomics
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Principles of Macroeconomics
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Statistics for Business
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Strategic Management
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| Concentration Courses |
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Applied Economics / China Business Studies / Finance / Human Resources Management / Information Systems and e-Business Management / Marketing concentration courses
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| Complementary Studies Courses |
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Business Information Systems
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University Chinese
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English I & II
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University Life
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Two Physical Education courses
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Values and the Meaning of Life courses
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Any two courses outside Business, of which one must be Science courses
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Any two courses outside 1st concentration
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Any three free elective courses
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| Concentration Assignment |
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Students admitted to BBA (JUPAS code: JA 2280) will be assigned to one of the six concentrations (Applied Economics, China Business Studies, Finance, Human Resources Management, Information Systems and e-Business Management, or Marketing) after the end of Semester 1 before the second semester begins. The assignment criteria will include: first admission score, GPA in Semester 1, the student’s non-academic and other achievements, and also the student’s preferred concentration.
Students will then have an opportunity to change concentrations at the end of Year 1, subject to their academic performance and the availability of places.
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| Applied Economics
| China Business Studies
| Finance
| Human Resources Management
| Information Systems and e-Business Management
| Marketing