BUS News

MScMCE Students Discover Media Wonders and Marketing Strategies at Sing Tao News Corporation Limited

3 Mar, 2025

The Master of Science in Marketing for the Creative Economy (MScMCE) students recently embarked on an inspiring field trip to Sing Tao News Corporation Limited. The visit offered a unique glimpse into the dynamic world of media and publishing, providing students with a comprehensive understanding of how creativity is incorporated into business operations.

The journey began with an engaging introduction to Sing Tao's illustrious history and its key publications. Delving into the realm of New Media Business, the students explored the innovative Sing Tao App and cutting-edge communication strategies, with a particular emphasis on search engine optimisation. Students also gained insights into the intricate process of typesetting, the CMYK colour model, and the variety of printing papers used in the industry.

The tour continued with visits to two studios and the archive, where students explored historical newspaper clippings and photographs related to HKBU. The visit was further enriched by a thought-provoking talk from Mr. Ivan TONG, Editor-in-Chief of Sing Tao Daily and The Standard, who shared his perspectives on the transition from traditional printing to digitalisation, emphasising the evolving nature of the creative economy and the need for innovative marketing approaches. This hands-on experience reinforced the programme's commitment to experiential learning and the integration of the arts into business contexts.

This field trip not only offered the students valuable industry insights but also highlighted how the MScMCE programme leverages the expansion of creative industries to prepare students for successful careers. By integrating arts with marketing, the programme equips students with the skills and knowledge needed to excel in the ever-evolving creative economy.

For more information about the MScMCE programme, please visit: https://mscmce.hkbu.edu.hk/.