2011/11/11

IIBD Case Competition is a competition for IIBD member and non-member universities worldwide. The Competition highlights the strategic challenges and managerial dilemmas faced by global business leaders. Students have to work under pressure to solve a real world business problem by formulating workable, action-oriented recommendations. The Competition is a test of students’ creativity and problem-solving abilities. These students, as tomorrow’s business leaders, will be better prepared to meet the challenges of a rapidly changing global business environment.

This is the 6th time that the Wing Lung Bank International Institute for Business Development (IIBD) hosted such an international competition for HKBU. This year, the Competitoin will be organised by IIBD and Chinese Businesses Case Research Centre, School of Business, HKBU. The theme of this year’s Competition is “Value Creation Through Branding”.