About the School

Academic Departments


Professor, Department of Marketing

Head, Department of Marketing

Research Interests

Services Marketing and Management, Cross-Cultural Studies, Affinity Marketing

  • Wong, V. C., Fock, H., & Ho, Candy K. Y. (2020). Toward a Process-Transfer Model of the Endorser Effect. Journal of Marketing Research, 57(3), 565-581.
  • Yang, Morgan X., Chan, H., Yu, Irina Y., & Fock, H. (2019). Consumer motivation for reward pursuit: A culture-based and progress-based model of loyalty program effectiveness. Journal of Global Marketing, 32(4), 255-268.
  • Thomas, D., Liao, Y., Aycan, Z., Cerdin, J., Pekerti, A. A., Ravlin E.C., Stahl G.K., Lazarova M.B., Fock H., Arli D., Moeller M., Okimoto T.G., and van de Vijver F. (2015). Cultural Intelligence: A Theory-based Short Form Measure. Journal of International Business Studies, 46(9), 1099-1118.
  • Fock, H., Hui, Michael K., Au, Kevin Y., & Bond, M. (2013). Moderation Effects of Power Distance on the Relationship between Types of Empowerment and Employee Satisfaction. Journal of Cross-Cultural Psychology, 44(2), 281-298.
  • Yim, F., & Fock, H. (2013). Social Responsibility Climate as a Double-Edged Sword: How Employee-Perceived Social Responsibility Climate Shapes the Meaning of Their Voluntary Work. Journal of Business Ethics, 114(4), 665-674.
  • Li, C., Fock, H., & Mattila, Anna S. (2012). The Role of Cultural Tightness-Looseness in the Ethics of Service Recovery. Journal of Global Marketing, 25(1), 3-16.
  • Fock, H., Chan, Allan K. K., & Yan, D. (2011). Member-Organization Connection Impacts in Affinity Marketing. Journal of Business Research, 64(7), 672-679.
  • Fock, H., Chiang, F., Au, Kevin Y., & Hui, Michael K. (2011). The Moderating Effect of Collectivistic Orientation in Psychological Empowerment and Job Satisfaction Relationship. International Journal of Hospitality Management, 30(2), 319-328.
  • Fock, H., Yim, F., & Rodriguez, M. (2010). The Effects of Sales Supervisor Relationships on Work Meaning: The Case of Canadian and Chinese Salespersons. Industrial Marketing Management, 39(7), 1069-1077.
  • Woo, K. S., Fock, H., & Hui, M. K. (2006). Affinity Marketing and Customer Loyalty: The Case of Credit Cards. Journal of Advertising, 35(3), 103-113.
  • Fock, H., Woo, K. S., & Hui, M. K. (2005). The Impact of a Prestigiuos Partner on Affinity Card Marketing. European Journal of Marketing, 39(1/2), 33-53.
  • Hui, M. K., Au, K. Y., & Fock, H. (2004). Empowerment Effects Across Culture. Journal of International Business Studies, 35(1), 46-60.
  • Hui, M. K., Au, K. Y., & Fock, H. (2004). Reactions of Service Employees to Organization-Customer Conflict: A Cross-Cultural Comparison. International Journal of Research in Marketing, 21(2), 107-121.
  • Woo, K. S., & Fock, H. (2004). Retaining and divesting customers: an exploratory study of right customers. Journal of Services Marketing, 18(3), 187-197.
  • Fock, H. (2001). Retail Outlet Location Decision Maker – Franchisor or Franchisee?. Marketing Intelligence & Planning, 19(3), 171-178.
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