Nurturing Global-minded Changemakers Programme

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In 2018, the Department of Marketing pioneered social entrepreneurship education at HKBU through the Nurturing Social Minds (NSM) programme, a 2-year project funded by the Yeh Family Philanthropy (YFP) and the Social Innovation and Entrepreneurship Development (SIE) Fund. To sustain the flourishing momentum created within the NSM programme, the Department further developed the Nurturing Global-minded Changemakers (NGC) programme, which is a 3-year knowledge-transfer and mindset-development project designed to provide hands-on social entrepreneurship education and training to students at different academic levels. The NGC programme is financially supported by the SIE Fund.

Courses on Offer

Research on Entrepreneurial Marketing Practices

The NGC programme will culminate with a casebook as a tangible outcome. Faculty members in the Department will visit local and overseas social ventures and write case studies covering the most effective entrepreneurial marketing practices in terms of their business models, social value, and capital sources. The findings will be shared with the academic community in the form of a casebook or conference presentations, which will then fortify the research-teaching nexus at the university.