As the Internet has become an indispensable part of life, so has digital marketing become the trend of the business world, and it is my goal to more deeply explore this particular subject area. To this end, I joined Fimmick, an agency that specialises in providing digital marketing solutions for clients to meet their business objectives through building online reach and engagement, customer loyalty, brand advocacy and etc. As an Account Executive, my primary responsibilities are to assist in the development of digital campaigns for my clients in terms of encouraging more target customers to take actions, both online and offline in order to optimise O2O (Online-to-offline) conversion. In this role, I have had a lot of opportunities to develop my interpersonal communication skills, ability to keep track of the progress of online advertising activities according to agreed metrics, as well as flexibility to handle different client servicing situations.