Career Success Stories

Student Sharing

Elvis Chen Class of 2016, BBA in Marketing
Marketing Specialist, Alibaba

I had the opportunity to take on my first graduate job in the marketing team of Alibaba – one of the world’s most successful “China going global” e-commerce businesses. The team culture, company brand, and marketing promotions all give me exciting and new learning opportunities in my day-to-day work life. Being part of the fastest-growing company across the globe that has an array of C2C, B2B, and B2C sales services on web portals, the most unforgettable experience I have had by far was the brand building exercise and market access of branded products to Hong Kong consumers via effective online and offline marketing promotions on the Tmall platform. Currently I assist a new team with a primary focus on the AlipayHK e-payment service, in which I had the great opportunity to drive market acquisition of this new world-class e-payment service to consumers in Hong Kong.