Director's Message

Director's Message

We’ve changed the way we order food delivery, the way we reserve travel plans, the way we communicate with the world. The world is changing, yet many of us still live in the expectation of a traditional “9-to-5 job”. A book, The Multi-Hyphen Method, released this year sums up the philosophy of "work less, create more, and design a career that works for you”. Ultimately, you are the master of your career.

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is an innovative collaboration between Hong Kong Baptist University and leading French business school Grenoble École de Management. Our 15-month, full-time programme aims to equip students with bi-continent living and learning experiences in both Hong Kong and France and to maximize knowledge and networking opportunities to turn your ideas into sustainable businesses. In addition to topping up your credentials with a joint-award degree from two triple-crown business schools and world-recognized institutions, you will have an opportunity to pitch business ideas to investors in order to bid for up to HK$1 million of angel fund to establish your own companies. We have built an international team of advisors and start-up experts to provide a source of inspiration and hands-on coaching to help you navigate your way towards your own definition of success.

We welcome an opportunity to speak with you about your application for the programme as well as your aspirations. As Eleanor Roosevelt said, “The future belongs to those who believe in the beauty of their dreams”.

Dr Glos Ho
Programme Director
MSc in Entrepreneurship and Global Marketing
Department of Marketing
School of Business
Hong Kong Baptist University