Introduction

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.

International Exposure

By spending the first study term in Hong Kong and the second term in France, students can experience firsthand the east and the west in one single year through global exposure.

World Class Learning Experience

A unique international cooperative opportunity for students to experience high quality learning and teaching that utilises the strengths of two research-led business schools, which offer internationally recognised business and management programmes.

Double Degree

Hong Kong's first double degree in Entrepreneurship and Global Marketing, leading to two master degrees to be awarded by Hong Kong Baptist University and Grenoble École de Management.

Opportunity to Work in Hong Kong

Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation, no matter they have been secured an offer of employment or not.

Programme aims

  • Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
  • Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
  • Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
  • Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.
SUMMARY
Programme: Entrepreneurship and Global Marketing
Degree Awarded: Master of Science
Degree Type: Taught Master, Single Degree or Double Degree
Year of Entry: Academic Year 2022-23 (start of term: early-January 2023)
Programme Duration: 15 months [Full-time]
Funding Nature: Self-financed
Tuition Fee: HKD 248,000 (Total: approximately USD 31,800)
Location: Hong Kong; and for double degree, students have to spend at least 4 months (Autumn semester Sept-Dec) in Grenoble, France
Admission Requirements: Bachelor’s Degree in any discipline; and Fluency in English
Brochure: Download here
Application Procedures: Detailed procedure can be viewed at Application Requirements & Procedure. Application should be made through HKBU Graduate School.
Application Deadline: 31 March 2022
Email: mscegm@hkbu.edu.hk
FACULTY: School of Business
Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a
matter of discretion for individual employers to recognise any qualification to which this course may lead.
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