The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.
The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.
Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).
The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.
By spending the first study term in Hong Kong and the second term in France, students can experience firsthand the east and the west in one single year through global exposure.
Hong Kong's first double degree in Entrepreneurship and Global Marketing, leading to two master degrees to be awarded by Hong Kong Baptist University and Grenoble École de Management.
- Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
- Develop students’ understanding of marketing theory and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
- Develop students’ innovative thinking to address issues and problems arising in an organisation and in the social environment.
- Provide students with a unique opportunity to experience high quality international education delivered by two research-led business schools, where they will interact with faculty and students from different cultures.
|Programme:||Entrepreneurship and Global Marketing|
|Degree Awarded:||Master of Science|
|Degree Type:||Taught Master, Single Degree or Double Degree|
|Year of Entry:||Academic Year 2022-23 (start of term: early-January 2023)|
|Programme Duration:||15 months [Full-time]|
|Tuition Fee:||HKD 248,000 (Total: approximately USD 31,800)|
|Location:||Hong Kong; and for double degree, students have to spend at least 4 months (Autumn semester Sept-Dec) in Grenoble, France|
|Admission Requirements:||Bachelor’s Degree in any discipline; and Fluency in English|
|Application Procedures:||Detailed procedure can be viewed at Application Requirements & Procedure. Application should be made through HKBU Graduate School.|
|Application Deadline:||30 June 2022 (only for applicants with outstanding profiles)|
|FACULTY:||School of Business|
matter of discretion for individual employers to recognise any qualification to which this course may lead.