Company Visit to Harbour City, Hong Kong
It was a pleasure for MScEGM students, together with other MSc students in HKBU, to visit Harbour City, one of the largest shopping malls in Hong Kong on 13 March 2019. Students received a guest lecture to understand their local and global marketing strategies covering marketing segmentation, public relations campaigns, services marketing, as well as Customer Relationship Management (CRM) in the retail environment.
MScEGM Students in Grenoble, France
The first cohort of MScEGM students kick-started their entrepreneurship and global marketing learning journey in Grenoble, a vibrant city which was ranked in 2016 the 1st best place to study in France by L’Etudiant. Students gained eye-opening experiences in interacting with entrepreneurial academics and practitioners and expanding their network with friends from multicultural backgrounds.
MScEGM Welcome Dinner
Upon spending the first semester in Grenoble, France, the MScEGM students began their Hong Kong Baptist University journey in the second semester. A Welcome Dinner for the first cohort was hosted on 22 January 2019. Students had the opportunity to network with senior executives from Alipay, German Pool, Chanel, Tibet Water, Lee Kum Kee, etc.