Learning Goals


Critically evaluate the marketing knowledge required to successfully carry out marketing activities in a global context.


Formulate a strategic response to global marketing problems using appropriate concepts, theories, and ethical considerations.


Apply oral and written communication, teamwork, and analytical and critical thinking skills appropriate to a global marketing professional.


Conduct international marketing research including developing an appropriate methodology, collecting data and analysing findings in a systematic and creative manner.


Programme Structure

The programme has 27 units (135 credits) of core taught courses. The dissertation counts for 9 units (45 credits). Requirements of the programme are as follows:


Semester 1

(Starts in September)

The University of Sheffield (15 units)

MGT6145 Marketing Management
3 units

MGT6073 Global Marketing
3 units

MGT6181 Marketing Communications
3 units

MGT6182 International Consumer Behaviour
3 units

MGT6180 Contemporary Marketing Practices
3 units

The University of Sheffield

Semester 2

(Starts in the following January)

Hong Kong Baptist University (12 units)

MKT7250 International Services Marketing Management
3 units

MKT7260 Strategic Marketing
3 units

MKT7270 International Marketing Research
3 units

MKT7280 Socially Responsible Marketing in an International Context
3 units

Hong Kong Baptist University


(May to early-September)

Hong Kong Baptist University / The University of Sheffield (9 units)

MKT7290 Project Dissertation (equivalent to MGT689 Project Dissertation of the University of Sheffield)
9 units


Total Units

36 units

Study Mode One year full time taught postgraduate programme, semester 1 in the United Kingdom and semester 2 in Hong Kong.

Medium of Instruction English is the official medium of instruction.

Graduation The Master of Science in Global Marketing Management degree will be granted to students who have completed and passed all the 9 required core courses and the dissertation with a total of 36 units having met the requirements of both Hong Kong Baptist University (including a minimum cumulative GPA of 2.5) and the University of Sheffield in their respective semesters.