Critically evaluate the marketing knowledge required to successfully carry out marketing activities in a global context.
Formulate a strategic response to global marketing problems using appropriate concepts, theories, and ethical considerations.
Apply oral and written communication, teamwork, and analytical and critical thinking skills appropriate to a global marketing professional.
Conduct international marketing research including developing an appropriate methodology, collecting data and analysing findings in a systematic and creative manner.
The programme has 27 units (135 credits) of core taught courses. The dissertation counts for 9 units (45 credits). Requirements of the programme are as follows:
(Starts in September)
The University of Sheffield (15 units)
MGT6145 Marketing Management
MGT6073 Global Marketing
MGT6181 Marketing Communications
MGT6182 International Consumer Behaviour
MGT6180 Contemporary Marketing Practices
(Starts in the following January)
Hong Kong Baptist University (12 units)
MKT7250 International Services Marketing Management
MKT7260 Strategic Marketing
MKT7270 International Marketing Research
MKT7280 Socially Responsible Marketing in an International Context
(May to early-September)
Hong Kong Baptist University / The University of Sheffield (9 units)
MKT7290 Project Dissertation (equivalent to MGT7689 Project Dissertation of the University of Sheffield)