5 Oct, 2024
The HKBU Info Day held on 5th October 2024 drew an impressive crowd of around 20,000 visitors, including prospective students, parents, and secondary school teachers. The Bachelor of Business Administration (Hons) Programme (BBA) of the School of Business captured significant attention and interest.
The BBA booth featured a series of engaging activities, including interactive games, an instant photo service, and delicious Fair-Trade Coffee, creating a vibrant and welcoming atmosphere. Visitors had the chance to engage with academic and administrative staff, as well as current students, who were on hand to answer insightful questions and share their experiences.
In addition to the booth activities, two informative talks were organised to provide deeper insights into the BBA curriculum and its future prospects. The HKBUBBA Admission Talk by Mr. Ryan MAN, Associate Dean (Undergraduate Studies) and BBA (Hons) Programme Director, and the Be GLOBAL! Briefing on Double Degree Programmes and Experiential Learning Activities by Dr. Lucia FUNG, Associate Director of the BBA (Hons) Programme, were so popular that extra seating was added, with students even standing to catch every word.
To further enhance the School’s dynamic learning environment, the BBA Programme has introduced two new Interdisciplinary concentrations — FinTech (financial technology) and MarTech (marketing technology), available to all HKBU students starting from the academic year 2024/25. These new offerings are designed to equip students with cutting-edge skills and knowledge across different business disciplines, continuing the programme’s commitment to preparing graduates for success in an evolving marketplace.
For more information about the BBA (Hons) Programme, please visit https://bba.hkbu.edu.hk.