BUS News

A New Chapter Begins: BBA Orientation Day 2024

23 Feb, 2024

HKBU School of Business Hosts HKJC Executive Director for Seminar on AI-Driven Customer Centricity HKBU School of Business Hosts HKJC Executive Director for Seminar on AI-Driven Customer Centricity

The Entrepreneurship Innovation Centre (EIC) of the HKBU School of Business hosted a seminar under their “Kickstarting Your Career Series” Scheme on 20th February, 2024. It featured Mr. Dennis HAU, Executive Director, Customer Strategy, Insights, and Innovation (CSII), The Hong Kong Jockey Club (HKJC). The seminar, attracted around 150 business students, focused on the topics of utilising innovation and artificial intelligence (AI) as key drivers in developing customer centricity strategies in the business world.

The seminar commenced with a gracious welcome from Dr. Marta DOWEJKO, Director of the EIC, as she extended her greetings to the audience. Following that, Prof. Howard LING, Associate Director of the EIC and the moderator of the event, introduced Mr. Dennis HAU to the audience.

Kicking off his sharing, Mr. HAU drew upon his extensive management and business development experience at Tencent, illuminated the challenges and opportunities he encountered when managing Tencent Music and expanding WeChat into international markets. He also underscored the significance of AI machine learning advancements in shaping various successful business models on the horizons.

The seminar then shifted its focus to innovation in customer centricity at HKJC. Mr. HAU highlighted the emergence of generative AI chatbot technology, which supersedes traditional UI/UX approaches in the customer ecosystem. He offered his perspective on the innovation, urging students to pinpoint the biggest pain points and market needs, with the ultimate goal of leveraging technology to devise superior, customer centric solutions.

Concluding the seminar, Prof. LING encouraged students to draw inspiration from Mr. HAU’s innovative and problem-solving mindset in the realm of entrepreneurship. Meanwhile, Mr. HAU shared his insights on funding strategies in the entrepreneurial landscape, offering the audience with a practical blueprint for their future business endeavours.

Back