BUS News
HKBU School of Business Leads 30th Guangdong-Hong Kong-Macao Greater Bay Area Pay and Benefits Survey with Dual-City Symposium and AI-Driven HR Innovation
25 Aug, 2025
The HKBU School of Business (the School) has taken the lead in launching the 30th Guangdong-Hong Kong-Macao Greater Bay Area Pay and Benefits Survey with a dual-city symposium, reinforcing its role as a regional thought leader in artificial intelligence, human resource research and digital transformation.
Organised in collaboration with the University and key partners — the Guangdong Human Resource Management Association, the Guangdong‑HK‑Macao Bay Area Entrepreneurs Alliance, the Shenzhen Association of Enterprises with Foreign Investment, and the Guangzhou Foreign Investment Enterprises Chamber of Commerce — the School co-hosted the event on 15 and 18 August 2025 in Shenzhen and Guangzhou, respectively. Serving as the kickoff event to the Survey, the dual‑city symposium drew nearly 600 participants. It featured the practicum lecture titled “AI‑Driven HR Revolution: Building a New Talent Ecosystem in the Digital Age”. This collaboration broadened cross‑sector networks in the Greater Bay Area and strengthened the School’s capacity to deliver applied, evidence‑based research for evolving business needs.
In line with the national “Digital China” strategy — the School positioned artificial intelligence at the heart of the inaugural dual-city symposium. The event featured a keynote themed “AI: The Future of HR Management” and a panel discussion on corporate digital transformation in the Greater Bay Area, exemplifying the integration of technology and business from the academia.
Prof. Xu HUANG, Associate Dean (Research & Impact), HKBU School of Business, remarked, “Artificial intelligence is fundamentally transforming corporate human resource practices. At HKBU, we are dedicated to establishing a robust platform that integrates industry, academia, and research. Through this series of events, we aim to leverage academic insights to empower business practices and collaboratively shape the future of human resource management in the region.”
The symposiums also showcased the School’s upgraded in-house developed AI-powered tool, “My AI Salary Consultant”. This innovative system identifies pay gaps and talent retention challenges by cross-validating data with economic indicators such as regional GDP and industry growth, delivering actionable insights for small and medium-sized enterprises. In 2024, more than 200 SMEs benefited from complimentary customised consulting services powered by the tool to support their optimisation of compensation strategies.
The complete survey report, set for release in October 2025, will provide an in-depth analysis on salary adjustments, compensation trends in emerging industries, and patterns of talent mobility. The event is a testament of the School’s involvement in trending research in technology and talent development, and active academic collaboration in the Greater Bay Area.