BUS News
HKBU BBA Summer Day Camp 2025 Inspires Young Minds through Social Innovation
21 Jul, 2025
The HKBU BBA Summer Day Camp, held from 14th to 15th July, 2025 successfully brought together 65 secondary school students from 40 schools for an enriching two-day programme centred on social innovation, sustainable business, and social impact. The camp provided participants with valuable insights into how businesses can drive positive social change while developing their entrepreneurial skills.
Beyond fostering social innovation awareness, the camp offered participants firsthand experience of our signature experiential learning methodology - where theoretical knowledge meets practical application. Through interactive activities, students not only “learned by doing” but also gained authentic exposure to university life at HKBU, experiencing our dynamic campus culture and collaborative learning environment.
The programme opened with welcoming remarks from Mr. Ryan MAN, Associate Dean (UG Studies) & BBA (Hons) Programme Director, followed by thought-provoking lectures led by Dr. Lucia FUNG, BBA (Hons) Associate Programme Director, Mr. Douglas CHENG, Mr. Aaron AU YEUNG, and Ms. Mandy LI from Fullness Social Enterprises Society (FSES). Topics included social entrepreneurship, design thinking for social innovation, and interdisciplinary business strategies.
The afternoon featured an immersive visit to Chungking Mansions for the Diversity Hub Tour, where students interacted directly with ethnic minority youth in Hong Kong. These meaningful exchanges helped participants understand the cultural backgrounds, challenges, and career development opportunities for minority communities, providing valuable inspiration for their business ideas.
On the second day, students participated in a dynamic Mölkky Workshop conducted by Inherited Sports, a social enterprise dedicated to helping young people from diverse backgrounds pursue careers in sports. This interactive session allowed participants to engage with coaches of different racial and cultural backgrounds while developing teamwork skills.
Under the guidance of Mr. Aaron AU YEUNG and Ms. Joyce KONG, Lecturer II and Coordinator of the BBA (Hons) Strategic Retail Management & Innovation Concentration, participants gained foundational knowledge about social impact articulation and pitching skills, learning how to effectively support ethnic minority groups through their business ideas.
The programme culminated in a business idea competition where student groups presented innovative solutions to improve social mobility and employment opportunities for ethnic minorities. The judging panel, comprising Mr. Ryan MAN, Dr. Lucia FUNG, and Mr. Douglas CHENG, recognised outstanding teams with the Business Sustainability Award, Social Impact Award, and Best Presenter Award voted by peers.
A celebratory closing dinner at Eaton Hong Kong wrapped up the camp, offering students a taste of university high table culture and a moment to reflect on their achievements. Special guests Dr. CA TSE and Dr. Clara KAN shared insights on the transformative power of social enterprises.