From Bystanders to Bullies: How Anonymity Turns Us into Online Aggressors  


Prof. Christy M.K. CHEUNG, Chair Professor
Department of Management, Marketing and Information Systems

Does Engaging with Brands Online Make Us Love or Stress About Them? Does Engaging with Brands Online Make Us Love or Stress About Them?

Ever wondered what drives people to join in cyberbullying on social media? This research uncovers how the anonymity and social identity provided by social networking sites (SNSs) can lead bystanders to participate in harmful behaviours. By exploring the role of IT features like digital profiles and network transparency, the study uncovers how these elements create a sense of detachment, enabling individuals to morally disengage and justify their actions. This study not only connects IT with negative online behaviours but also offers actionable insights for platform owners and policymakers to combat cyberbullying effectively. Intrigued? Dive deeper into the findings and discover how we can create a safer online community!

#StopCyberbullying #OnlineSafety #DigitalWellbeing #SaferInternet