BUS News

Marketing & Media Management Students Receive Grant to Destigmatise Menstruations

26 Apr, 2021
img A HKBU team of six marketing undergraduate students and a media management postgraduate student  were awarded  a grant of HK$150,000 by the Social Innovation and Entrepreneurship Development (SIE) Fund, for their promotion plan on raising awareness of menstrual products. The successful team, competing with three others, presented their marketing plan for their social enterprise partner via an online meeting held on 22 April 2021.

As part of the Nurturing Global-minded Changemakers (NGC) Programme offered by the HKBU Department of Marketing, the pitching competition challenged students to come up with a promotion plan reflecting this year’s theme “Marketing for Social Enterprise: Surviving and Thriving in the “New Normal””. The winning team, partnering with Happeriod, a Hong Kong social enterprise aiming to destigmatize menstruation and provide more choice and comfort for women, will use the grant to implement the campaign “Master M”. The campaign aims to raise public awareness and boost sales of green and alternative menstrual products, with workshops, competitions, exhibitions, and social media promotion.

The winning team was formed by six BCom (Hons) in Marketing students, namely, CHEN Jiayin Gillian, HUANG Ziying Anna, LEE Cheuk Hin Kelvin, LI Hau Ying Hedy, SHEN Biqi Becky, ZHOU Kexin July, and an MSc in Social Sciences in Media Management student, GU Liquan Monkey.

The other three teams of students will also participate in the practicum at their respective social enterprises, including Codekey Cookies, Okapi Studio, and Trial and Error Lab.
About the HKBU NGC Programme

Financially supported by the SIE Fund, the HKBU NGC programme is the first structured educational project in Hong Kong with elements of social innovation, capacity building, network development, and entrepreneurial marketing case research. Beneficiaries for the project include university students, secondary school students, social entrepreneurs and the communities they serve, and academia. For details, please visit our webpage: https://mkt.hkbu.edu.hk/eng/nurturing-global-minded-changemakers-programme/ngc.jsp.
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