BUS News

BizSpark Ignites BBA Students' Interests and Abilities in Research Share

15 Jun, 2023
img The BizSpark Student Research Conference AY2022/23 was concluded on 3 June 2023. Eight finalists presented to the panel of judges and participating students from different BBA concentrations at the Final Conference.

In his welcoming remarks, Prof. Ed Snape, Dean of the School of Business, highlighted the purpose of the initiative. “The competition aims to provide an opportunity for undergraduate business students to showcase their business research work and to provide a platform to promote high quality research work at undergraduate level. We are glad to see many motivated students taking this first step into the academia.”

The competition accepted two streams of submissions: academic research papers and consultancy-based projects. A total of 22 submissions were received this year from 40 Year 2 to Year 4 BBA students, covering a wide range of topics from Metaverse, NFTs and sustainability responsibility, to stagflation, social media advertising and in-shop donation.

Eight finalists were shortlisted to present their research to the judges at the Final Conference. The judges were impressed by the efforts that the students have put into the projects, as well as the in-depth observations and business acumen the students have displayed via their presentations. Diana LI and Karna WEI (BBA Information System and e-Business Management, Year 4) won the Gold Prize of academic research paper stream, and Aarusha BISTA (BBA Entrepreneurship and Business Innovation, Year 4) was awarded the Gold Prize of consultancy-based project stream.

Joining the judging panels were:

- Ms. Bonnie Chow, Founder & Managing Director, PlanB
- Mr. Anthony Horekens, Managing Director, Love My Pearls Ltd.
- Mr. Rudy Io, FCPA and Managing Director, Prime Consultancy
- Dr. Lucia Fung, Associate Director, BBA (Hons), & Senior Lecturer, Department of Management,
   Marketing and Information Systems, HKBU School of Business
​- Dr. Jing Liu, Lecturer, Department of Accountancy, Economics and Finance, HKBU School of Business

Visit https://bba.hkbu.edu.hk/student-life/business-competitions/bizspark for more details about this year’s projects and the BizSpark Student Research Conference.
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