BUS News

Department of Marketing of the HKBU School of Business receives HK$8 million donation from HKJC Charities Trust to promote responsible consumption

28 Jun, 2018
Department of Marketing of the HKBU School of Business launched the Jockey Club Responsible Consumption Programme, a three-year community project supported by the Hong Kong Jockey Club (HKJC) Charities Trust with a HK$8.22 million donation. A kick-off ceremony was held on 24 June 2018.
In collaboration with the Education Bureau Business–School Partnership Programme, Consumer Council, HKCSS–HSBC Social Enterprise Business Centre and Sounds Great Services Limited, the Programme comprises three major components – a secondary school marketing contest, a TV education programme and a research project to establish a validated measure of the social impact of responsible consumption. Focusing on three designated themes – “Ugly Food”, “Shopping Bags and Packaging Reduction” and “Fast Fashion”, the Programme aims at raising the awareness of responsible consumption in Hong Kong and among the youth, and educating and engaging the youth in responsible consumption behaviours.
Officiating the ceremony were Mr. Wong Kam-sing, GBS, JP, Secretary for the Environment of HKSAR Government, Ms. Imelda Chan, Head of Charities (Grant Making – Elderly, Rehabilitation, Medical, Environment & Family), the Hong Kong Jockey Club and Prof. Roland Chin, HKBU President, together with representatives of co-organisers, including Ms. Carmen Ng, Head of Consumer Education Division, Consumer Council, Ms. Sandy Wong, Senior School Development Officer (Career Guidance Section), Education Bureau, Mr. Howard Ling, Chief Consultant, HKCSS–HSBC Social Enterprise Business Centre and Ms. Kitty Ip, Vice-Chairman, Sounds Great Services Limited.
The ceremony featured a preview of the TV education programme named #TreasureEat (#惜得食), which introduces the three designated themes and suggests ways to reduce waste. Each episode lasting 30 minutes, #TreasureEat will be aired in four episodes every year for three years starting from end of 2018 on Cable TV and Fantastic TV.  
The Secondary School Marketing Contest 2018 cum award presentation ceremony was also held on the same day. This year, a total of 35 teams formed by over 150 students enrolled to compete under the theme “Ugly Food”. With great presentation and unique ideas in promoting food wise culture within restaurants, the winner went to Wa Ying College, which was also awarded “The Most ‘Liked’ Award” and “The Most Creative Award”. The first and second runners-up were Cheung Chuk Shan College and Holy Trinity College respectively.
Visit https://www.facebook.com/HKBUMKTContest/ to learn more about the Contest and future updates.
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