BUS News

HKBU School of Business partners with Grenoble Ecole de Management to launch new master’s degree in entrepreneurship and global marketing for future global brand leaders

02 Jan, 2018
A new Master of Science (MSc) in Entrepreneurship and Global Marketing programme jointly offered by HKBU School of Business and Grenoble Ecole de Management aims to prepare strategic business and brand leaders of tomorrow in an ever-changing and globalised environment. HKBU School of Business expects the first intake in September 2018.
The 15-month full-time MSc in Entrepreneurship and Global Marketing programme is a unique joint programme that offers students bi-continent learning experience and integrated practical training in both France and Hong Kong. The programme is specially designed for high-achieving fresh graduates and young executives who are keen on global roles.
The programme features an individual/team-based 5-month business project or academic dissertation with mentoring from experienced entrepreneurs and business leaders, and students enjoy the freedom to go anywhere while working on the project. Students will have an opportunity to pitch business ideas to investors in order to bid for up to HK$1 million of Venture Capital Funding to start their own companies.  Students will be armed with entrepreneurship tools on starting a business, as well as global marketing skills to grow and sustain it.
Programme Director, Dr. Glos Ho, is excited to welcome the first cohort of exceptionally talented students. “More young people are interested in developing careers overseas, or turning their disruptive ideas into sustainable businesses, which is why we believe it’s time to connect like-minded individuals with high potential through this innovative joint programme.” She would like to extend her sincere gratitude to the Founding Director, Prof. Noel Siu, and former Founding Associate Director, Dr. Marc Mazodier, for initiating this new exciting partnership with GEM to deepen the strategic relationship and strengthen cross-cultural teaching and research.
For more information about the programme, please visit: http://bus.hkbu.edu.hk/mscegm/ or http://en.grenoble-em.com/msc-entrepreneurship-global-marketing#Info.

About HKBU School of Business 
Founded in 1956, HKBU School of Business is the longest-established publicly funded business school in Hong Kong with a strong culture of teaching and research excellence.  The School is the only business school in Hong Kong and among the 1% of the business schools worldwide with triple accreditation by three leading global accreditation bodies, including AACSB, AMBA and EQUIS.  Today, the School offers 8 undergraduate programmes and 12 postgraduate programmes including Master, MBA, MSc, DBA and PhD. More information is available at http://bus.hkbu.edu.hk or by connecting on LinkedIn: https://www.linkedin.com/school/15104771/.

About Grenoble Ecole de Management
Founded in 1984, Grenoble Ecole de Management (GEM) in Grenoble, France is ranked the 6th Best French School (Le Point 2015, 2017) and 17th Best European Business School (Financial Times 2016), and has the expertise in Technology and Innovation Management to become a world leader which is based in the world’s fifth most inventive city (Forbes magazine). GEM offers 50 programmes from  undergraduate to doctoral levels, and has 8 international campuses, such as Berlin, London, Moscow, etc.  For more information, please visit http://en.grenoble-em.com/.

Note: This is an exempted course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.