HKBU Department of Marketing launches TV programme to promote plastic-free society19 Nov, 2019
Under the theme “Reducing consumption of shopping bags and packaging materials” this year, the four episodes, each of 30 minutes, will feature singers Terence Siufay(小肥) and Vivian Chan Wai-man (陳慧敏), together with eight students from the School of Business, to take up different “plastic-free” challenges and visit environmental groups, introducing environmental impacts of plastic waste and ways to create a plastic-free society to the public. There will also be YouTubers and KOLs sharing different creative ways to turn plastic waste into DIY crafts.
About the Jockey Club Responsible Consumption Programme
The HKBU Department of Marketing of the School of Business was supported by The Hong Kong Jockey Club Charities Trust with a donation of over HK$8 million to provide a three-year environmental educational community programme aimed at raising the awareness of responsible consumption among young people in Hong Kong, and educating and engaging young people in responsible consumption behaviours. The Programme comprises three major components: a secondary school marketing contest, a public education TV programme and a research project to establish a validated measure of the social impact of responsible consumption. The programme focuses on three annual themes – “Ugly Food” (2018), “Shopping Bags and Packaging” (2019) and “Fast Fashion” (2020).
The teaser video: https://youtu.be/0hPijajbb-k