BUS News

On 30^th November, 2024, the HKBU School of Business held the “MBA HUB x BUS RESEARCH: Global Connection | Unlock Opportunities” Forum at Park Hyatt Shenzhen. The event, which also featured the official launch ceremony of the MBA Hub, attracted around 120 business leaders, alumni, and industry experts for an afternoon of insightful discussions and networking.

Dr. Monique Shui-ki WAN, Associate Dean (Taught Postgraduate Studies) and Director of the MBA Programme, opened the event with an impactful welcome address. She noted that the world is navigating a turbulent economic landscape marked by rapid changes driven by the rise of AI and tense international relations. While these factors contribute to global uncertainties and complex challenges, they also present new opportunities. Dr. WAN stated, “In the face of these challenges, we must adopt strategic thinking and take proactive steps forward.” She explained that the establishment of the MBA Hub is a timely initiative aimed at providing a platform for alumni and students to share experiences and foster mutual growth toward a more sustainable future. Additionally, she highlighted HKBU’s commitment to promoting transdisciplinary initiatives that encourage collaboration and leverage diverse talents to address future social and business challenges.

Following her address, the MBA Hub was officially launched in a ceremony officiated by Dr. Monique Shui-ki WAN, Ms. Jenny LI, Director of the University Engagement Office (UEO), Dr. Zi WANG, Associate Professor of the Department of Accountancy, Economics and Finance (AEF), Mr. Jiaqi FAN (MBA 2014), Co-Chairman of the HKBU MBA (China) Alumni Association, and Dr. Yingdan XIAO (MBA 2011), Executive Chairman of the HKBU MBA (China) Alumni Association. This launch marked a significant milestone in the School’s commitment to fostering professional growth and further strengthening its close-knit community.

Dr. Zi WANG then delivered a keynote presentation exploring the complexities of the ongoing trade tensions between China and the U.S. He noted a significant global shift from hyperglobalisation to interventionist globalisation, particularly since Mr. Donald TRUMP took office in 2016. Dr. WANG argued that the trade sanctions initiated by the TRUMP administration are rooted in industrial policy rather than mere trade disputes. Following China's entry into the WTO, U.S. concerns over job losses and unfair practices led to the 2018 tariffs, specifically targeting China's “Made in China 2025” initiative, revealing that what appears to be a trade war is, in fact, an underlying technology war. With TRUMP returning to the White House, Dr. WANG pointed out that his new approach emphasises systematic interventionism and a focus on comprehensive security over efficiency. He concluded that the end of the hyperglobalisation era necessitates a fundamental rethinking of the global economy. As interventions become more common, the need for resilient "glocalisation" infrastructure increases. Although international expansion faces increased barriers, it presents significant growth potential.

The event also featured inspiring alumni sharing sessions. Mr. Meifa WANG (MBA 2009), Vice General Manager of the R&D Center at Shenzhen FRD Science & Tech Co. Ltd., Legal Representative at FRD Tech (Vietnam) Ltd., and CEO of FRD Tech (USA) Inc., shared his experiences in developing and expanding markets in Vietnam, offering a detailed, step-by-step guide on registering a company there. Mr. WANG highlighted key pitfalls to avoid, emphasising the importance of understanding local regulations and policies, as well as international trade rules.

Mr. Shijie YAN (MBA 2014), Director of Brand & Marketing Department, Global Business Group at CVTE, discussed effective strategies and case studies for expanding brands internationally, stressing the vital role of localised communication. He explained that brand localisation strategies must consider the target market's culture, language, consumer behaviour, and competitive landscape, underscoring the importance of thorough market research. Mr. YAN also recommended developing original content that reflects local culture and festivals, along with organising both online and offline events to engage local consumers and strengthen brand affinity.

The forum concluded with an engaging panel discussion and Q&A session, moderated by Dr. Yingdan XIAO. The panel included all the event speakers: Dr. Zi WANG, Mr. Meifa WANG, and Mr. Shijie YAN. They actively engaged with the audience, delving deeper into their presentations and exploring the challenges of cross-cultural brand expansion in greater detail.

Read more research insights from the School of Business here.