BUS News

MScEGM's 2025 Reunion Celebrates Community and AI's Marketing Revolution

12 May, 2025

The Master of Science in Entrepreneurship and Global Marketing Programme (MScEGM) Alumni Gathering Dinner 2025 brought together 80 guests in Sai Kung for an evening filled with laughter, memories, and meaningful connections in April. Aptly named “A Rendezvous to Remember”, the event celebrated the lasting connections within the MScEGM community.

Faculty, alumni, and students reunited, sharing stories and catching up on each other's lives. The room was alive with conversation, as everyone exchanged ideas and insights, making the evening both enjoyable and enriching.

A highlight of the evening was the engaging and dynamic talk by Mr. Corum CHU, Head of Group Marketing and Communications at AGBA Group, on AI's transformative impact on marketing. Mr. CHU masterfully demonstrated how AI is transforming marketing — from research and ideation to content creation and graphic design — supported by vivid, real-world examples. His presentation was a standout, blending playful wit with sharp insights, as he used comic-style cartoon graphics to reveal how AI supercharges marketing messaging. The climax? A live AI demonstration featuring Dr. Clara KAN, which not only captivated the audience but also proved AI’s real-world potential in action. With dynamic delivery and hands-on demos, he infused the discussion with energy, leaving a lasting impression that AI is not just a tool, but a creative collaborator.

In his closing remarks, Mr. CHU left the audience with a compelling thought: while prompt engineering evolves, the true advantage lies with creative minds who can harness technology—not just master it.

Dr. Clara KAN, Director of the MScEGM programme, also shared her thoughts on the programme’s journey over the past five years. She reflected on the significant transition from a joint degree to a double degree, discussing key milestones and the exciting future ahead. Her address provided valuable context, illuminating the programme's growth and its ambitious trajectory.

The evening transcended a simple reunion; it was a celebration of past successes, a forging of new connections, and a vibrant promise of future collaborations and achievements within the MScEGM family. 

For more information about the MScEGM programme, please visit: https://mscegm.hkbu.edu.hk/